The company’s two-year investigation has been conducted by more than 30 countries. Juul Labs in particular is accused of spreading addiction to nicotine products among young people. They also face private lawsuits from individual families.
Teens use e-cigarettes on the rise after Juul launched in 2015 (illustrative image) | Source: Profimedia
The U.S. Food and Drug Administration (FDA) previously banned the sale of fruit-flavored Juul products, making the brand popular with teens. BBC writes. Then in June Food and Drug Administration It banned the sale of its products due to insufficient health impact data and the company was forced to withdraw the products from the market.
“We believe that once the FDA has conducted a full review of all the science and evidence presented, as required by law, and without political interference, we should obtain marketing authorization,” the company said.
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According to Connecticut Attorney General William Tong, an investigation into Juun’s marketing promotion revealed that the company was trying to market its products to young adults and was using age verification procedures that it knew were ineffective. BBC reports.
“Through this agreement, we have secured hundreds of millions of dollars to help reduce nicotine consumption and have forced Juul to accept a number of strict conditions to end marketing targeting young people and limit sales to minors.”
The company will pay $438.5 million to settle an investigation into its marketing practices over six to 10 years. At least $16 million will be paid to Connecticut to be used for vaping prevention and education.
